Research
The key to building a forward-looking product is to understand the expectations and behaviour of current or future customers. This allows you to make more accurate decisions.
Methods
In my work, I usually conduct usability tests (direct or remote) and in-depth interviews. I have conducted direct usability tests in several countries (Poland, Germany, Spain, the United Emirates), having the opportunity to meet different groups of users, people with different expectations or goals. This allows me to look at new projects more broadly and achieve a sense of empathy and understanding with the end customer faster. I also have experience in remote testing.
Below you can find a movie showing the usability tests I conducted in a small cafe in Poznań. Thanks to this, the participants could feel at ease and much better than for example in a client's office.
Below you can find a movie showing the usability tests I conducted in a small cafe in Poznań. Thanks to this, the participants could feel at ease and much better than for example in a client's office.
Examples of researches I have done
During the usability tests I forget about my role as a designer and I am curious what new I will find out about the product. Such knowledge is invaluable because it allows me to find "invisible" problems and think about potential solutions, which are not always obvious.
Job advertisement service
Stage: Mature product with a strong market position
Participants: 10 people divided into two groups (people with experience of working in several companies and students looking for their first job)
Type of Research: Direct usability tests
Results: A list of utility fixes with one critical problem that may have affected conversion
Notable insight: People who were looking for their first job paid attention to the language of the product, which encouraged them to "change their current job for a better one".
Participants: 10 people divided into two groups (people with experience of working in several companies and students looking for their first job)
Type of Research: Direct usability tests
Results: A list of utility fixes with one critical problem that may have affected conversion
Notable insight: People who were looking for their first job paid attention to the language of the product, which encouraged them to "change their current job for a better one".
E-commerce App
Stage: A product that has been on the market for over a year, looking for better conversion
Participants: 16 people representing different age groups of users
Type of Research: Contextual interview
Results: We were able to create a basis for user segmentation and better understand why and when they use the application.
Notable insight: The use of a smartphone can be forced by changing jobs where the user has no access to a laptop (e.g. hairdresser). In some professions, the application helps to estimate the price of a product without the willingness to buy it (e.g. plumber during a visit to a customer).
Participants: 16 people representing different age groups of users
Type of Research: Contextual interview
Results: We were able to create a basis for user segmentation and better understand why and when they use the application.
Notable insight: The use of a smartphone can be forced by changing jobs where the user has no access to a laptop (e.g. hairdresser). In some professions, the application helps to estimate the price of a product without the willingness to buy it (e.g. plumber during a visit to a customer).
Service for ordering ready-made ingredients with recipes (convenient cooking)
Stage: Planning a product and shaping its vision
Participants: 10 moms who were forced to plan their meals every day (extreme group)
Type of Research: Contextual interview
Results: Detailed information on who plans meals in the family and how. It was particularly important to understand the strategy for planning meals and related purchases, which helped to understand which version of the "subscription" could be effective.
Notable insight: Even the best organised participant in the study was not able to plan meals longer than four days in advance.
Participants: 10 moms who were forced to plan their meals every day (extreme group)
Type of Research: Contextual interview
Results: Detailed information on who plans meals in the family and how. It was particularly important to understand the strategy for planning meals and related purchases, which helped to understand which version of the "subscription" could be effective.
Notable insight: Even the best organised participant in the study was not able to plan meals longer than four days in advance.
Service offering ship cruises
Stage: Planning a product and shaping its vision
Participants: 10 moms who were forced to plan their meals every day (extreme group)
Type of Research: Contextual interview
Results: Detailed information on who plans meals in the family and how. It was particularly important to understand the strategy for planning meals and related purchases, which helped to understand which version of the "subscription" could be effective.
Notable insight: Even the best organised participant in the study was not able to plan meals longer than four days in advance.
Participants: 10 moms who were forced to plan their meals every day (extreme group)
Type of Research: Contextual interview
Results: Detailed information on who plans meals in the family and how. It was particularly important to understand the strategy for planning meals and related purchases, which helped to understand which version of the "subscription" could be effective.
Notable insight: Even the best organised participant in the study was not able to plan meals longer than four days in advance.
I am a Designer who have done a lot of usability tests and research since 2009. This means that I can be active throughout the whole design process, from gathering information and planning the concept, through testing it and delivering the final design.
I have extensive experience in working with clients from Europe (mainly Germany, Switzerland, and England) and Asia (UAE and Bali). I have helped to create e-commerce, e-travel, e-learning products as well as for many specialist customers.
