and I am a Digital Service Designer / Researcher,
UX Lead & Consultant since 2009
The experience we gain throughout our lives is a process of learning and forgetting the reality, the people, and the events while our brain collects behavioral patterns and attaches emotions to them.
UX Design is a complex process that requires empathy, the ability to predict how particular elements will affect the users of your product. It’s increasingly relevant given today’s world where we are constantly bombarded with information. We get tired more quickly and when our brain is wasting energy on understanding something, it makes a simple decision: “stop doing it and get some rest.”
People may forget what you said to them, but they won’t forget how they felt near you. UX is similar - people may forget what they saw on your webpage or in your app, but they will remember how they felt using it. And when we meet people who make us uncomfortable, unsure, and somewhat threatened, we tend to avoid them in the future. This rule applies to products, too.
What can I do
I like to get engaged in projects where I can discover user needs, design, test the designs, organize workshops with users and employees, and help improving digital product creation processes. Sometimes, it’s also my responsibility to improve the way a given team or company works.
Analysis of Available Data
To understand your product and business expectations
Discover User Needs
To understand what people may expect from your product
Prototyping and Designing Top Solutions
To build prototype ready to be tested
To understand how close we are to face those expectations