The experience we gain throughout our lives is a process of learning and forgetting the reality, the people, and the events while our brain collects behavioral patterns and attaches emotions to them. People may forget what you said to them, but they won’t forget how they felt near you. UX is similar - people may forget what they saw on your webpage or in you app, but they will remember how they felt using it.
That’s how I understand User Experience which I have been dealing with for a decade. I keep getting engaged in a variety of projects within which I design, test the designs, organize workshops with users and employees, and help improving digital product creation processes.
Sometimes, it’s also my responsibility to improve the way a given team or company works.
All my advice is based on the situations I experienced myself and the projects I had the chance to work on. I hope, then, that the book you’re holding in your hands will provide you with practical advice on how to behave in various situations you might find yourself in on your path to becoming a consciously self-developing UX Designer.